SYNTHIC

Playbook · Marketing teams

Add the answer layer to your search program — with receipts.

Your SEO dashboard says where you rank, not what ChatGPT told a buyer this morning. Synthic runs beside Search Console and GA4: visibility per engine, weekly, with fixes engineering will merge.

who the engines named · category promptsrank
brand A#1
brand B#2
you#3
brand D#4
brand E#5
FIG.00 — who the engines named · illustrativeMARKETING TEAMS

Growth

$199/mo

3

brands

3

seats

5

engines

01

The situation

Where marketing teams stand.

Your search dashboard is complete and it is quietly wrong about the market: it tells you where you rank on a results page that a growing share of buyers no longer open. What ChatGPT told a buyer this morning, which competitor Perplexity cited, whether Gemini still lists last year's pricing — none of that appears in it.

Classic search

Google Search Console · GA4 · a data provider

  • Keywords & Rank

    Volume, difficulty, rank and backlinks from a real data provider.

  • Search Console

    Clicks, impressions, CTR and position from your GSC property.

  • AI Referral Traffic

    GA4 sessions attributed to AI assistants — real click-through.

Answer engines

ChatGPT · Claude · Gemini · Perplexity · Grok

  • AI Search Audits

    Run live audits across every engine; every score links to its verbatim answer.

  • Prompt Explorer

    Libraries of the exact questions buyers ask AI, tracked set over set.

  • Share of Voice

    Who the engines recommend in your category, audit over audit.

  • Alerts

    Slack or email the moment visibility drops or an engine invents something.

02

The playbook

Four plays, in order.

01

Baseline every engine

Run your keyword sets through the in-market buyer persona across all five engines. The first audit is the number the quarter gets measured against.

02

Connect the classic side

Search Console and GA4 sit beside the GEO numbers, so a visibility change and a traffic change can be read together — and AI referral sessions are attributed, not guessed.

03

Schedule and alert

Weekly re-audits run on their own. Alerts fire to Slack when visibility drops, a competitor overtakes you, or an engine invents something.

04

Ship fixes engineering will merge

Schema, llms.txt and FAQ blocks arrive as copy-paste code grounded in your own pages, with the audit finding attached as the reason.

03

The first thirty days

What week one actually looks like.

  1. Day 0

    Connect Google Search Console and GA4. Create a brand per product line with the keywords you already track.

    Integrations · Overview

  2. Day 1

    Baseline audit through the in-market buyer persona across all five engines. The number the quarter gets measured against.

    AI Search Audits

  3. Week 1

    Turn on Slack alerts: visibility drop, competitor overtakes you, engine invents something. Schedule the weekly re-audit.

    Alerts · Reports

  4. Month 1

    Ship the schema and llms.txt fixes as copy-paste code with the finding attached; read the trend with AI referral traffic beside it.

    Schema & llms.txt · AI Referral Traffic

04

Why Synthic

What marketing teams actually get.

01

Evidence your board trusts

No black box score — every chart opens to the verbatim answer it was computed from.

02

Fits the stack you have

Google Search Console, GA4, Slack, CSV export, shareable reports.

03

Three seats, three brands

Enough for a team and a couple of product lines without an enterprise contract.

04

Honest empty states

If a data source isn't connected, the page says so. Nothing is estimated to fill a gap.

05

The plan

Growth, $199 a month.

Scheduled weekly audits, 3× multi-run confidence, Google and Slack integrations, three seats.

  • 3 brand workspaces
  • All 5 answer engines
  • 250 AI audits / mo
  • 3× multi-run confidence
  • Scheduled weekly audits
  • Google + Slack integrations
  • Priority support
  • 3 seats
Modules this playbook runs on4
  • AI Search Audits
  • Search Console
  • AI Referral Traffic
  • Alerts

Find out what the engines say about you.

Run a live audit — the product is the demo.

  • Free first audit
  • No credit card
  • Live engine data
  • Your data stays yours
  • Cancel anytime