Generative Engine Optimization

Be the answer
every LLM returns.

Synthic audits how ChatGPT, Claude, Gemini, Perplexity, and Grok cite, rank, and describe your brand across the retrieval layer — then engineers your site to win the answer. Your first audit is free.

https://

No credit card · or explore the platform →

POST api.openai.com → mentioned ✓

Runs live against every major answer engine

ChatGPTClaudeGeminiPerplexityGrok

// The stakes

Your buyers already moved. Your visibility hasn't.

Every glowing point is a hub where buyers now ask an AI before they ask a search box. The question is whether the answer names you.

FIG.00 — WHERE THE QUESTIONS COME FROM · DRAG TO ROTATE

0M

Weekly active ChatGPT users — sending 2.5B+ prompts a day.1

SRC: OPENAI / EXPLODINGTOPICS

0%

of Google searches now end with zero clicks — the answer never leaves the page.2

SRC: SEARCH ENGINE LAND

0%

projected drop in traditional search volume by 2026 as AI agents take over.3

SRC: GARTNER

REFERENCES — 1 ExplodingTopics, ChatGPT Users (2026) · 2 Search Engine Land, Zero-Click Study (2026) · 3 Gartner Press Release (Feb 2024)

// The shift

Search had ten blue links. The answer has one.

AI engines don't list options — they name a winner. Miss the answer and a competitor is named in your place, on every prompt.

0

Live answer engines

0

AI crawlers checked

0

Buyer personas

0%

Verbatim evidence

01 — Monitor

Track your visibility as it moves.

Every audit is a real API call to each engine, scored and stored. Re-run weekly and watch your share of the answer climb.

  • Mention rate, prominence & sentiment per engine
  • Scheduled weekly re-audits
  • Every point links to its verbatim answer
Explore audits
FIG.02 — VISIBILITY OVER TIME+32 PTS / 8 WEEKS

02 — Protect

Catch the lies before your customers do.

Synthic crawls your site for ground truth, asks each engine about you, and fact-checks every claim — with the correction to publish.

  • Claim-by-claim verdicts vs. your live site
  • Severity triage on brand-damaging errors
  • Corrections drawn from your own content
Explore defense

"Synthic starts at $99/month."

→ Actual: Free audit + Founder at $49/mo

Inaccurate

"Supports ChatGPT, Claude, Gemini, Perplexity, Grok."

✓ Matches site

Accurate

"Founded in San Francisco."

Site is silent on location

Unverif.

"No longer offers schema generation."

→ Schema & llms.txt are live features

Inaccurate
FIG.03 — HALLUCINATION SCAN · GROK2 INACCURATE · HIGH SEV

03 — Optimize

Give machines a version they can't misread.

Point Synthic at any page. It parses your real content into JSON-LD, a complete llms.txt, and answer-first FAQ — grounded, never invented.

  • Organization, Product & FAQ schema
  • Entity & fact extraction from live HTML
  • Copy-paste output, ready for <head>
Explore optimizer
{ "@type": "Organization",
  "name": "Synthic",
  "offers": [Founder, Growth],
  "sameAs": usesynthic.com
}
llms.txt · 6 sections
FAQ · 8 Q&A pairs
12 entities extracted
FIG.04 — PAGE ANALYSIS · /pricingCRAWLED VIA FIRECRAWL

04 — Access

You can't be the answer if they can't read you.

Synthic fetches your robots.txt live and evaluates access for the 16 crawlers that feed AI engines — catching accidental blocks in seconds.

  • Per-crawler verdict with the matched rule
  • llms.txt & sitemap presence checks
  • Vendor & purpose for every agent
Explore crawlers
GPTBot
OAI-Search
ClaudeBot
CCBot
PerplexityB
Google-Ext
Bingbot
Applebot
Amazonbot
Bytespider
Meta-Ext
Claude-Usr
FIG.05 — ROBOTS.TXT · 16 AI CRAWLERS14 ALLOWED · 2 BLOCKED

05 — Compete

Every answer that skips you names someone else.

Audits tally which competitors the engines recommend instead of you — a live leaderboard of who owns the category answer today.

  • Mention counts across every audited prompt
  • Per-engine breakdown of who gets named
  • Declared rivals plus ones engines surface
Explore share of voice
mentions across 70 answersrank
Semrush41
Profound32
Synthic21
Searchable15
Otterly9
FIG.06 — SHARE OF VOICE · CATEGORYYOU: RANK 3 ↑

// The GEO stack

Speak the language of the answer layer

GEO

Generative Engine Optimization

Being named and cited inside AI-generated answers, not just ranked in links.

AEO

Answer Engine Optimization

Structuring content so answer engines resolve queries directly to you.

LLMO

LLM Optimization

Shaping how large models represent your brand across training and retrieval.

SoM

Share of Model

The % of category answers in which your brand is the one recommended.

RAG

Retrieval-Augmented Generation

The live-fetch layer engines use to ground answers — your fastest path in.

llms.txt

AI-readable site spec

The emerging standard that hands engines a clean, canonical version of you.

Entity salience

Knowledge-graph weight

How strongly the graph associates your brand with a topic or category.

Citation graph

Source attribution map

Which pages engines actually pull from when they answer about you.

Zero-click

Answer-in-place

Queries resolved without a visit — where GEO wins and SEO can't reach.

// How it works

From invisible to inevitable

01

Connect your brand

Domain, keywords, competitors. Thirty seconds.

02

Audit the engines

Live API calls. Every response stored and scored.

03

Ship the fixes

Deploy schema and llms.txt. Re-audit. Watch it move.

// Automate it

Run audits from your own stack

Trigger audits in CI, pull visibility into your dashboards, and route hallucination alerts to Slack. One REST endpoint, verbatim data, every engine.

  • REST API + Python & JavaScript SDKs
  • Verbatim engine answers in every response
  • Scheduled and on-demand runs · webhooks
POST /v1/audit
curl https://api.usesynthic.com/v1/audit \
  -H "Authorization: Bearer $SYNTHIC_KEY" \
  -d '{
    "domain": "yourbrand.com",
    "engines": ["openai","anthropic","perplexity"]
  }'

# → visibility_score, per-engine mentions, verbatim answers

// Proof

Teams stopped guessing what the models say

★★★★★
We were invisible in ChatGPT for our own category. Six weeks after shipping Synthic's schema and llms.txt, we're the first brand it names — and we can prove it with the raw answers.
N

Priya Nadecki

VP Marketing · Northwind Labs

★★★★★
The hallucination scan caught pricing Grok had flat-out invented about us. Fixed the same day with the generated schema.
C

Devin Alarcon

Founder · Cobalt

★★★★★
Finally a GEO tool that shows the raw answer behind every number. No black box, no vanity score — my board actually trusts it.
M

Elena Marsh

Head of SEO · Meridian

★★★★★
Our share of voice across the five engines went from rank 5 to rank 2 in a quarter. The persona audits told us exactly which prompts to win.
R

Tomas Weil

Growth Lead · Relay

Teams optimizing for the answer layer

Northwind
CCobalt
Meridian
RELAY
lumen
Orbit
HHearth
Vantage

// For founders

The engines don't know your startup exists. Yet.

Answer engines re-read the web constantly. Structure your story for machines and a two-person startup can out-answer a unicorn.

Day-zero playbook

Ship llms.txt and schema before your seed closes.

Category prompts

Audit the questions your first customers ask an AI.

Competitor radar

Know which incumbent owns each answer — and chip at it.

// Answers

What Synthic is, in plain terms

Written answer-first on purpose — the same structure Synthic engineers into your site so an AI engine can quote it cleanly.

What is Synthic?

Synthic is an AI search visibility platform. It measures how often AI answer engines — ChatGPT, Gemini, Claude, Perplexity and Grok — mention and cite your brand, gives you an AI Visibility Score, and produces a grounded plan to improve it.

How is Synthic different from traditional SEO tools?

Traditional SEO tools track where you rank on Google. Synthic tracks what AI engines actually say about you — measuring brand mentions in real, verbatim answers rather than modeled estimates, and labelling each mention as retrieval-verified or training-based.

Which AI engines does Synthic track?

Synthic runs live against ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity and Grok (xAI) — the major answer engines your buyers ask.

How does Synthic measure my visibility?

Synthic fires your buyers' real questions at each live engine multiple times, stores every verbatim answer as evidence, and scores your mention rate, prominence, sentiment and share of voice against competitors — with a confidence reading, because AI answers vary run to run.

Who is Synthic for?

Founders, marketers, and SEO or GEO agencies who need to see and improve how their brand shows up in AI-generated answers — the new front page of the web.

Is my first audit really free?

Yes. You can run your first AI visibility audit free, with no credit card, and see exactly how the engines describe your brand today before deciding to go further.

The answer is being written right now.

Run a live audit and see exactly where you stand — before your competitor does.

Free first auditNo credit cardLive engine dataYour data stays yoursCancel anytime