// For founders
Incumbents own the training data.
You can own the retrieval.
Answer engines re-read the live web constantly. A startup that structures its story for machines today can appear in tomorrow's answers — while slower competitors wait for their brand to "age in." This is the one distribution channel where being small and fast is the advantage.
// The playbook
Four plays, runnable from day zero
Claim machine readability
Ship llms.txt and JSON-LD before your launch post. Synthic generates both from your real pages, so the first time an engine reads you, it reads you right.
Audit your category prompts
“Best X for startups”, “X vs Y”, “how do I do Z” — run the questions your first hundred customers actually ask, through the founder persona, across every engine.
Target the gap, not the giant
Share-of-voice shows which incumbent owns each prompt and where the engines hedge. Hedged answers are open answers — write the page that closes them.
Guard the story as you grow
Every pivot and price change is a fresh chance to be misquoted. Hallucination scans catch stale claims so the engines describe the company you are now.
// Why Synthic
Built like the tools you already love
Self-serve, honest about what it measures, priced for a company that counts its runway in months. Enterprise GEO platforms sell certainty to CMOs; Synthic sells ground truth to builders.
Founder pricing
A real plan at seed-stage money — not an enterprise quote with a startup sticker.
No sales call
Sign up, connect your brand, audit. The product is the demo.
Evidence, not vibes
Every metric links to a verbatim engine answer you can screenshot into your investor update.
Minutes a week
Run an audit, fix what it flags, get back to building.
Find out what the engines say about your startup
Live audit, real engine APIs, minutes to first result.
Run the audit